William Hill and Scottish Premier League are partners again

The biggest bookmaker in the UK, William Hill Sportsbook & Racebook, has concluded a partnership agreement with the Scottish Premier League which allows them to remain official betting partners.

The company, which runs more than 300 shops in Scotland, has concluded a three-year long deal giving the bookmaker an opportunity to promote its brand, services and products throughout Scotland.

On this occasion William Hill has promised to offer the most attractive prices on the six favorites in the first round of Clydesdale Bank Premier League matches as well as more than 270 markets on contests within this season of Clydesdale Bank Premier League. Although the most popular market preceding the today's big start is: "Who will get the Clydesdale Bank Premier League title?"

Hills make Rangers and Celtic their 5/6 favorites to gain the League's title, while Hearts is the next best (50/1). Betting without the Old Firm Hills consider Hearts their 5/4 favorite, while Dundee United are 10/3, Motherwell 8/1, Hearts 7/1, Johnstone 25/1, Inverness 16/1, Kilmarnock 20/1, Hibernian 9/1, St. Dunfermline and St. Mirren are both 40/1.

David Lynn, Head of Media for William Hill said that they were very excited about the beginning of the Clydesdale Bank Premier League season and to celebrate the big kick-off the company would offer the best price on all the favorites on the League during this weekend. He added that football was a great part of their Scottish business and the partnership was a nice opportunity to communicate with the Clydesdale Bank Premier League fans.

SPL's Chief Executive said that it was great to be official betting partners with William Hill again and that the partnership is another evidence of the big interest towards the Clydesdale Bank Premier League in the UK. They looked forward to cooperating with William Hill during the season to offer great deals to their fans, and the first of them would be the opening of Clydesdale Bank Premier League fixtures over the weekend.