William Hill places more importance on mobile gambling

For the UK online bookmaker the channel has delivered great results

The mobile betting operations of William Hill have enjoyed quite a success in the latest changes to the advertising arrangements to the UK betting company this week.

It was reported by PR Week that that group has contacted the GolinHarris agency to handle relations with consumers, and that it will focus its strategies on further increasing awareness of the mobile and online gambler facilities of William Hill as the betting group makes a move towards its next year 80th anniversary.

The latest mobile television advertisement of the company has also been launched. It is the work of Mainframe and Bark&Bite, the William Hill contractors, and is due for initial public screening this week. The preview is available at: youtube/watch?v=lfHLdQVORWA

Gamblers are being invited by the commercial message to put the most popular bets in a single place with as many as two hundred ways to place bets on the match on the mobile site of William Hill. With The Home of Betting you can Bet In-Play and follow the action on the move.

A major new advertising campaign in being launched by the new advertisement. It highlights the passion of William Hill for sports and growing range of opportunities for betting.

At the moment William Hill is the Scottish Cup's title sponsor, the official FA Cup's betting partner and an official England football team supporter.

Andrew Flintoff, the English cricket legend, has also been appointed by it in the role of a new brand ambassador, alongside Robbie Savage, a footballer-turned-pundit, and the jockey AP McCoy.