William Hill exclusive partner

Featured in the application is a dedicated bet now button

To the ESPN Goals application, an exclusive betting partner has become William Hill in the aftermath of an inked during this week deal for live odds supply in a branded “betting zone” for the Barclays Premier League.

On the loading page of the application, the UK bookmaker will be the only brand, reports Brand Republic and users will be allowed to bet in real time on the Barclays Premier League through a bet now button of William Hill, which allows bets to be made without the need to leave the application.

Behind the development of Creative stand the in-house teams of William Hill and ESPN. Display banner advertisements promote William Hill on the application and around the application's video content are placed video advertisements.

The ESPN's group sales director EMEA, Alan Fagan, said: "Through this new partnership, our ability to offer brands relevant, innovative and integrated advertisement solutions is demonstrated and connects them with fans of football regardless of the type of device."

The free to download application of ESPN Goals is made available through Nokia's OVI store, Google Play, Apple iTunes, Windows Phone marketplace and the Blackberry app world.