Ladbrokes decides to take Netent Games online

The selection of mobile and online casino games is being expanded by the UK gambling group

The online division of Ladbrokes, the British gambling group has been hot on the heels of its deal for software supply with Playtech, signing an agreement for partnership with Net Entertainment, the developer and provider of online gambling software from Sweden.

As a result of the agreement NetEnt will supply a range of quality mobile and online games to UK firm.

"It makes us happy that Ladbrokes has chosen Net Entertainment as its supplier of range of our games that are to be distributed via their market channels online. As one of the UK's most reputable operators, we at Ladbrokes are confident the player base of Ladbrokes will receive our content well," said the marketing director of Net Entertainment Malta Ltd, Bjorn Krantz.

"The exposure of Net Entertainment in the UK has significantly increased over the past year. It goes hand in hand with our strategy to establish a long term and strong business model together with our partners from the UK. Initially Ladbrokes will begin with a number of the best in class games from Net Entertainment. Gradually the offering will grow over time."

"Ladbrokes eGaming's head of product development, Richard Poole, added: "We have made it clear that we will continue working with the best there are suppliers of online gambling software and as it is the case with Net Entertainment, the company fits into this category in a perfect way."